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Our Team

Dedication. Expertise. Passion.

Bloom was founded in Q3’24 by our founders who have deep knowledge in healthcare management, private equity, operations, technology and innovation, e-commerce, international clinical quality and clinical expertise. We share a passion for impact projects and identifying opportunities with latent demand.

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Juanita Coetzee

Founder & CEO

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Hendrik Coetzee

Chief Technology Officer

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Helen Campbell

Midwifery Lead - Maternal Programs

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Dr. Linda Goler Blount

Senior Advisor, Public Health and Policy

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Dr. Mazin Elsaid

Founding Medical Advisor

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Pieter Slabberts

Clinical Advisor

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Mary Clarke

Midwifery Lead - Maternal Programs

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Dr. Errol Norwitz

Senior Advisor (Obstetrics and Gyneacology)

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