Bloom is a guided, human-led support program that connects women with trained Care Buddies — experienced professionals in maternal support who understand the challenges of pregnancy and early motherhood. Care Buddies are selected for their ability to offer trusted guidance, emotional support, and practical resources, providing continuity and context across the maternal journey from preconception through pregnancy and into early motherhood.

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The focus: emotional wellbeing, trusted guidance, and culturally anchored care — delivered weekly, never left to chance.