Home | Bloom

Where Caregiving Begins

Bloom is your trusted companion for pregnancy and early motherhood, providing personalized care, expert guidance, and continuous support.

Join

Our Team

Dedication. Expertise. Passion.

Bloom was founded in Q3’24 by our founders who have deep knowledge in healthcare management, private equity, operations, technology and innovation, e-commerce, international clinical quality and clinical expertise. We share a passion for impact projects and identifying opportunities with latent demand.

Juanita Coetzee

Founder & CEO

Investor and author, holds Master’s in Healthcare Management and a Harvard Business School Strategy Certificate
Previous experience: 17 years of healthcare management (Africa and the Middle East), Operating Principal for a private equity firm, and COO for a major GCC healthcare services company
Proficiency in managing complex businesses in expanding markets

Maureen Almai

Chief Clinical Officer

Master of Science Nursing, The University of London
Extensive healthcare sector experience in key clinical and operational roles
Founder & CEO of Abu Dhabi-based home health services company, recently achieving International Accreditation and pioneering a tailored Electronic Medical Record for homecare clients

Hendrik Coetzee

Chief Technical Officer

Bachelor of Economics (Computer Science), University of Stellenbosch, South Africa, and pursuing Disruptive Thinking, Harvard Business School Online
30 years of expertise leading transformative technology initiatives and operational excellence across diverse sectors
Specialist in strategy, digital transformation, and business intelligence, focusing on e-commerce, tech incubators, and startups, with a notable track record at industry leaders like Amazon, HSBC, and ADQ

DR Mazin Elsaid

Chief Medical Officer

MBBS, UMST, and Postgraduate Diploma in Healthcare Management and Leadership, Westford Business School
Over 14 years of healthcare experience
ACHSI (Australian Council on Healthcare Standards International) Assessor Regular speaker in GCC, focusing on Care Coordination, Home Healthcare, and Long-Term Care

Linda Goler Blount

Senior Strategic Advisor

A respected public health leader and speaker, Linda holds a Masters in Epidemiology from the University of Michigan
Linda has over 25 years of experience across public, for-profit, and non-profit sectors. She notably serves as the President and CEO of Black Women’s Health Imperative, championing health equity and reproductive justice.
A distinguished career includes roles at the United Way of Greater Atlanta, Coca-Cola, and CDC.

Prof Judith Bruce

Senior Strategic Advisor

A specialist nurse educator with over 30 years of experience in higher education. She is the Vice President of the Academy of Nursing in South Africa and a Fellow of the American Academy of Nursing. Currently, she is a Professor in the Faculty of Health Sciences at the University of the Witwatersrand, Johannesburg
As the lead advisor for clinical training on the Health Ministry’s task team, she was integral in developing a National Strategy for Nurse Education, Training and Practice in South Africa.