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Where Caregiving Begins

Bloom is your trusted companion for pregnancy and early motherhood, providing personalized care, expert guidance, and continuous support.

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Our Team

Dedication. Expertise. Passion.

Bloom was founded in Q3’24 by our founders who have deep knowledge in healthcare management, private equity, operations, technology and innovation, e-commerce, international clinical quality and clinical expertise. We share a passion for impact projects and identifying opportunities with latent demand.

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Juanita Coetzee

Founder & CEO

  • Investor and author, holds Master’s in Healthcare Management and a Harvard Business School Strategy Certificate

  • Previous experience: 17 years of healthcare management (Africa and the Middle East), Operating Principal for a private equity firm, and COO for a major GCC healthcare services company

  • Proficiency in managing complex businesses in expanding markets

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Maureen Almai

Chief Clinical Officer

  • Master of Science Nursing, The University of London

  • Extensive healthcare sector experience in key clinical and operational roles

  • Founder & CEO of Abu Dhabi-based home health services company, recently achieving International Accreditation and pioneering a tailored Electronic Medical Record for homecare clients

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Hendrik Coetzee

Chief Technical Officer

  • Bachelor of Economics (Computer Science), University of Stellenbosch, South Africa, and pursuing Disruptive Thinking, Harvard Business School Online

  • 30 years of expertise leading transformative technology initiatives and operational excellence across diverse sectors

  • Specialist in strategy, digital transformation, and business intelligence, focusing on e-commerce, tech incubators, and startups, with a notable track record at industry leaders like Amazon, HSBC, and ADQ

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DR Mazin Elsaid

Chief Medical Officer

  • MBBS, UMST, and Postgraduate Diploma in Healthcare Management and Leadership, Westford Business School

  • Over 14 years of healthcare experience

  • ACHSI (Australian Council on Healthcare Standards International) Assessor Regular speaker in GCC, focusing on Care Coordination, Home Healthcare, and Long-Term Care

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Linda Goler Blount

Senior Strategic Advisor

  • A respected public health leader and speaker, Linda holds a Masters in Epidemiology from the University of Michigan

  • Linda has over 25 years of experience across public, for-profit, and non-profit sectors. She notably serves as the President and CEO of Black Women’s Health Imperative, championing health equity and reproductive justice.

  • A distinguished career includes roles at the United Way of Greater Atlanta, Coca-Cola, and CDC.

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Prof Judith Bruce

Senior Strategic Advisor

  • A specialist nurse educator with over 30 years of experience in higher education. She is the Vice President of the Academy of Nursing in South Africa and a Fellow of the American Academy of Nursing. Currently, she is a Professor in the Faculty of Health Sciences at the University of the Witwatersrand, Johannesburg

  • As the lead advisor for clinical training on the Health Ministry’s task team, she was integral in developing a National Strategy for Nurse Education, Training and Practice in South Africa. 

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